Build and Sell Your Physical Product Idea

Get the knowledge, the mentorship and the talent necessary for taking your physical product idea all the way to market.

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Get access to

Video Course

The course will take you from A to Z on how to develop a physical product in the most affordable and fast way possible.

It consists of 25+ information packed video lessons. For the complete curriculum, click here.


The program includes one-on-one consultations with an expert mentor who has taken dozens of products to market.

This way you will always know exactly what the next step in your project is.

Vetted Talent

As part of the platform you get access to a pool of vetted engineers, designers and sourcing agents to help you develop your product.

Leveraging this pool can speed up the development process and guarantee a quality outcome.

Who this program is for

The program is for entrepreneurs and inventors who want to take their original physical product ideas to market. No previous knowledge of engineering or product development is necessary.

Throughout the program we focus on how to create products with minimal upfront investment. This makes the course ideal for small/mid-sized businesses looking to keep their costs low while testing demand.

The Course Teacher

Tony Larsson headshot

Hello, I'm Tony Larsson.

Born an eternal tinkerer I have been creating physical products as long as I can remember. Today I run an agency that helps mid-sized companies develop consumer products.

I created this course to transmit my knowledge and hard-won experience in product development.

Apart from learning the methods necessary for creating successful physical products, I hope you will feel the excitement of seeing your ideas come into reality.

What People Say

Tony is a professional, has a lot of knowledge in his field and I would recommend him to anyone.

Johan Hjälte | Founder, Posiq AB

Words can't express how smooth the experience was, and how satisfied we are. Highly recommended!

Yahya Kindy | Founder, Vallani

I would highly recommend Tony to anyone who expects the best.

Shadi Daana | Technical Lead, Imagry

Course Content

Video Lessons

Each topic in the curriculum includes a video lesson that teaches you the fundamentals of the area that we are focusing on. There are 25+ videos that average about 15 min in length.

After each video you will get tips for additional resources to leverage as you push your product towards the market.

Ready-Made Templates

As part of the course you will get prove-to-work templates to use at various stages of product development.

This includes templates for customer research, manufacturing quotations, project briefs, NDA's and much more.

Ready-made templates

Personal Mentorship

With the personal mentorship package you get 5 consultation sessions which you can use whenever you need guidance. That way you will never feel stuck, or have to guess what to do next.

Your mentor will be an expert who has helped dozens of physical products get to market.


Vetted Talent

In the course you will learn exactly how to find and work with freelancers to develop your product idea.

For those who want to skip the search and go directly to freelancers with a proven track record, we offer our talent hub.

Here you will be able to chat with and hire the designers, engineers and sourcing agents that you need to get your product idea to market.

talent profiles

Take Your Idea to Market

The platform includes everything you need for taking your product idea to market. All of the steps, best practices and resources are here in an easy to follow manner.

Get started for free. Enter your email to receive your login credentials.

Course Curriculum

Concept Creation
  • Introduction
  • Different types of innovation
  • Coming up with great ideas
  • Evaluating the potential of ideas
  • Customer research
  • Project brief
  • Minimizing startup cost
  • Patents and protecting your idea legally
  • Pros and cons of crowdfunding
  • Compliance (FCC, CE, UL etc.)
  • Making your first hire
  • Creating concepts with a designer
  • Hiring and working with engineers
  • 3D printing
  • Managing larger teams
  • Iterating on concepts
Market Validation
  • Validating concepts
  • Split testing: landing pages
  • Split testing: FB ads
Design for Manufacturing
  • Files required by factories
  • Casting and injection moulding
  • Electronics development
  • Incoterms (FOB, CIF, EXW etc.)
  • Sourcing manufacturers
  • Getting the product to customers
  • Wrap-up

Frequently Asked Questions


When does the course start and finish?

Once you've enrolled, you have lifetime access to the course. Work at your own pace—there is no deadline to finish.

How long do I have access to the platform?

You will have lifetime access to the platform.

What if I decide ProductOnRails isn't for me?

We'll be happy to issue you a refund within the first 7 days after your purchase date if you're unhappy for any reason.

What equipment/tools will I need to complete the course?

At the beginning of the course you will only need your computer and some paper to sketch on.

Additional tools and service will be recommended throughout, but they are all optional.

What if I want to hire my own development team?

As part of the course you will learn exactly how to find and hire freelancers from several different external platforms.

Working with freelancers on ProductOnRails is completely optional.

What do I do if I need help?

If you need help please contact us at You can also write us using the chat in the lower right on this page.

Take Your Product Idea to Market

Guide your idea to reality as you learn the fastest and most affordable way to develop successful physical products.

Get started for free. Enter your email to receive your login credentials.