Development Crash Course

Learn the fastest and most affordable way to take your physical product idea to market.

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You will learn

Idea Creation

Learn strategies for coming up with new ideas for products with market potential.

Idea Validation

Learn how to test demand for a new product with minimal upfront investment.

Supply Chain & Sourcing

Learn how to work with factories in China to create prototypes of your products and setup final production.

Patents & Idea Protection

Learn the different legal ways that exist to protect your ideas against copycats.

Product Development

Learn how to hire engineers and designers to develop your product with best manufacturing practices in mind.

Common Mistakes

Save time and money by learning about common pitfalls in product development and how to avoid them.

Who this Course is for

The course is for entrepreneurs and inventors who want to take their original product ideas to market. No previous knowledge of engineering or product development is necessary.

We will focus on how to create products with minimal upfront investment. This makes the course ideal for small/mid-sized businesses looking to keep their costs low while testing demand.

The Teacher

Tony Larsson headshot

Hello, I'm Tony Larsson.

Born an eternal tinkerer I have been doing hardware products as long as I can remember. Today I run an agency that helps mid-sized companies develop consumer electronics.

I created this course to transmit my knowledge and hard-won experience in product development.

Apart from learning the methods necessary for creating successful physical products, I hope you will feel the excitement of seeing your ideas come into reality.

What People Say

Tony is a professional, has a lot of knowledge in his field and I would recommend him to anyone.

Johan Hjälte | Founder, Posiq AB

Words can't express how smooth the experience was, and how satisfied we are. Highly recommended!

Yahya Kindy | Founder, Vallani

I would highly recommend Tony to anyone who expects the best.

Shadi Daana | Technical Lead, Imagry

Course Content

Video Lessons

Each topic in the curriculum includes a video lesson that teaches you the fundamentals of the area that we are focusing on. There are 25+ videos that average about 15 min in length.

After each video we provide you with additional resources to deepen your understanding as you apply the new knowledge to your project.

Ready-Made Templates

As part of the course I will share templates that you can use at various stages of product development.

This includes templates for customer research, manufacturing quotations, project briefs, NDA's and much more.

Interactive quizzes for learning

Personal Mentorship

You can choose to add personal consultation calls to your order. In these calls you will receive tailored advice specific to the product that you are developing.

That way you will never have to feel stuck, or have to guess what to do next.


From Idea to Market

This course includes everything you need for taking your product idea to market. All of the steps, best practices and necessary resources are here in an easy to follow manner.

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Concept Creation
  • Introduction
  • Different types of innovation
  • Coming up with great ideas
  • Evaluating the potential of ideas
  • Customer research
  • Project brief
  • Minimizing startup cost
  • Patents and protecting your idea legally
  • Pros and cons of crowdfunding
  • Compliance (FCC, CE, UL etc.)
  • Making your first hire
  • Creating concepts with a designer
  • Hiring and working with engineers
  • 3D printing
  • Managing larger teams
  • Iterating on concepts
Market Validation
  • Validating concepts
  • Split testing: landing pages
  • Split testing: FB ads
Design for Manufacturing
  • Files required by factories
  • Casting and injection moulding
  • Electronics development
  • Incoterms (FOB, CIF, EXW etc.)
  • Sourcing manufacturers
  • Getting the product to customers
  • Wrap-up

Frequently Asked Questions


When does the course start and finish?

Once you've enrolled, you have lifetime access to the course. Work at your own pace—there is no deadline to finish.

How long do I have access to the course?

You will have lifetime access to the course.

What if I decide the course isn't for me?

We'll be happy to issue you a refund within the first 7 days after your purchase date if you're unhappy for any reason.

What equipment/tools will I need to complete the course?

At the beginning of the course you will only need your computer and some paper to sketch on.

Additional tools and service will be recommended throughout, but they are all optional.

What do I do if I need help?

If you need help with something related to the course, please contact tony@hardwareonrails.com or use the chat on this page.

You can also write us using the chat in the lower right on this page.

Take Your Product Idea to Market

Guide your idea to reality as you learn the fastest and most affordable way to develop successful ecommerce products.

Get started for free. Enter your email to receive your login credentials.